As Houstonians – and Nirvana – say, “Here we are now, entertain us.” November in Texas is a magical time; the air gets cooler, autumn sets in, and there’s an event every night to help you soak up the splendor. Luckily for Houston, The Rustic opened its doors this November and is ready and waiting to entertain and feed you in their brand new location downtown!

If there’s one word you need to remember about The Rustic, it’s ‘local.’ Their combination of local entertainment and local ingredients sets them apart. You can jam out to free live music seven days a week, and this is a huge win for Houston musicians. “It can be hard for musicians to find paying gigs,” confesses Director of Marketing, Matt Schmertz, “and we pride ourselves on nurturing local talent and giving them an amazing venue to play in with a steady paycheck in order to build their following.” If you’re looking to hear the next Grammy award winner before they make it big, or just listen to some great tunes while hanging at the bar, The Rustic is a sure bet!

Entertainment isn’t just their specialty, the food is also pretty sensational – be prepared to want everything on the menu. “We source as much as we can locally,” continues Schmertz, “it’s important to us that we support the city’s infrastructure, and that means our farmers and ranchers, too.” Make sure you order Chorizo Empanadas, Tamales Three Ways, and a frosé to start while you’re scrutinizing the menu for your entrees. Trust me. Also, if you’re a brunch lover like the rest of us, no one throws down on the weekends like The Rustic! Their ‘Jam & Toast’ brunch is legendary at their other locations (Dallas and San Antonio) and is served family-style complete with Baby Fried Toast, Hot Chicken, Cheese and Grits, Country Fried Eggs, and so much more. Additionally, members of the military and uniformed police officer, firefighters, and paramedics receive 25% off on their food every day. What a way to give back, right?!

Swaying to heart thumping tunes while enjoying delicious food and strong drinks is about as Texan as it gets, and The Rustic fits right in with that aesthetic! Head on over for lunch, brunch, dinner, or a cocktail and relax – tell them Hilton sent you. For additional articles, offers, and ideas for your time in Houston, visit

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