South of Market, or SOMA, boasts an energetic downtown vibe powered by its local flair, hip night clubs, art spaces, and emerging tech companies. On game day, head to the AT&T Park to watch the San Francisco Giants take on the visiting team. Take in an exhibit at SF MOMA and beautiful Yerba Buena gardens. Or dive into a delicious dinner at Asia SF or Lulu. And don’t miss the cream puffs at Beard Papa’s. With one of the city’s largest populations of locals, you’ll find authentic California in SOMA.